Bernina 740 Includes Free BSR Sale Ends Nov 30/18

   
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BERNINA 740

Comfortable sewing and embellishing

  • BERNINA Hook with 9 mm stitch width
  • BERNINA Adaptive Thread Tension
  • BERNINA Dual Feed
  • Total Stitch Control
  • Simple, modern operation

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BERNINA 740 Brochure

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Overview

BERNINA 740 – comfortable, intuitive and inspiring

The BERNINA 740 makes sewing dreams come true

The BERNINA 740 won over Swiss designer Mathias Ackermann right from the start: "Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

 

The BERNINA Hook

The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

Extended Freearm for Big Projects

The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; with its 9mm stitch width, it’s also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.

Total Stitch Control

All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

 

Sew with Even Greater Ease

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

BERNINA Adaptive Thread Tension

The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for each and every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the finest stitching without pressing a button.

BERNINA Dual Feed

The innovative BERNINA Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.

 

New user interface

User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.

 

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Features & Functions

 BERNINA 740BERNINA 780BERNINA 770 QEBERNINA 750 QEBERNINA 790BERNINA 710
Hook system B Hook B 9 B Hook B 9 B Hook B 9
Maximum sewing speed (stitches per minute) 1000 1000 1000 1000 1000 1000
Length of freearm to the right of the needle 254 mm 254 mm 254 mm 254 mm 254 mm 254 mm
Color touchscreen 4.3 Inches 7 Inch 4.3 Inches 4.3 Inches 7 Inch 4.3 Inches
LED sewing lights 30 LED’s 30 LED’s 30 LED’s 30 LED’s 30 LED’s 30 LED’s
Maximum stitch width 9 9 9 9 9 9
Maximum stitch length 6 6 6 6 6 6
Needle positions 11 11 11 11 11 11
Sewing in each needle position x x x x x x
Number of spool holders 2 2 2 2 2 2
Semi-automatic needle threader x x x x x x
Adjustable presser foot pressure x x x x x x
Automatic thread cutter x x x x x x
Manual thread cutter 3 3 3 3 3 3
BERNINA Dual Feed x x x x x x
Adaptive Thread Tension x - x - x -
Memory (short-term/altered stitches) x x x x x x
Memory (long-term/altered stitches) x x x x x x
Create and save stitch combinations x x x x x x
BSR functionality (straight stitch and zigzag) x x x x x x
Start/stop button (stitching without foot control) x x x x x x
Slide speed control x x x x x x
Upper thread indicator x x x x x x
Lower thread indicator - x x x x -
USB interface for PC connection x x x x x x
USB interface for USB data stick x x x x x x
Multi-function knobs x x x x x x
Changing stitch settings while sewing x x x x x x
BERNINA foot control with back-kick function x x x x x x
Needle stop up/down x x x x x x
Bobbin winding while sewing/embroidering x x x x x x
On-screen help x x x x x x
Sewing tutorial x x x x x x
Creative consultant x x x x x x
Personal program x x x x x x
History function (most-recently-used stitch patterns) - x - - x -
Setup program x x x x x x
Eco mode x x x x x x

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 BERNINA 740BERNINA 780BERNINA 770 QEBERNINA 750 QEBERNINA 790BERNINA 710
Stitch Designer - - - - x -
360° directional sewing - x - - x -
Sideways motion feed - x - - x -
Pattern start/end function x x x x x x
Connecting stitches - x - - x -
Elongation x x x x x x
Security function program x x x x x x
Number of stitch patterns (incl. alphabet) total 800 1306 992 837 1352 680
Utility stitches total 29 32 30 30 32 29
Buttonholes (incl. eyelet) total 11 15 13 11 15 11
Automatic buttonhole length measuring system x x x x x x
Automatic buttonhole x x x x x x
Manual multi-step buttonhole x x x x x x
Button sew-on program x x x x x x
Darning programs 2 3 2 2 2 2
Decorative stitches total 200 460 283 250 506 200
Decorative sideways motion stitches - 91 - - 117 -
Quilting stitches total 23 33 50 33 34 23
Cross-stitch programs 21 28 20 20 37 21
Tapering/skyline stitches - 52 - - 28/27 -
Sewing alphabets 5 8 6 6 8 5
Monograms (with sideways motion) - x - - x -

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 BERNINA 740BERNINA 780BERNINA 770 QEBERNINA 750 QEBERNINA 790BERNINA 710
Maximum embroidery speed (stitches per minute) - 1000 1000 1000 1000 -
Built-in embroidery designs - 130 140 70 270 -
Embroidery alphabets - 8 6 4 8 -
Embroidery Module - x opt. opt. x -
Embroidery design format - .EXP .EXP .EXP .EXP -
Mega hoop functionality - x x x x -
Maxi hoop functionality - x x x x  
Jumbo hoop functionality - x x x x -
Freearm embroidery - x x x x -
Onscreen editing of designs: mirroring, rotating, scaling - x x x x -
Combine patterns - x - - x -
Personal memory for embroidery designs - x x x x -
Word ART - x - - x -
Importing stitch patterns - x x - x -
Color resequence - x - - x -
Cut jump stitches - x x x x -
Sequence control - x x x x -
Basting - x x x x -
Endless embroidery - x - - x -
Position recall - x x x x -
Embroidery tutorial - x x x x -
BERNINA DesignWorks Software & Tool compatible - x x x x -
Drag & Drop x x x x x -

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Accessories Included

Reverse pattern foot # 1C

Reverse pattern foot # 1C is the ideal presser foot for sewing forward and reverse-feed utility and decorative stitches.

 

BERNINA bobbin for the 7 Series

The BERNINA package for the 7 Series holds 80 % more thread than normal bobbins.

 

Reverse pattern foot # 1D

Reverse pattern foot # 1D is the ideal presser foot for sewing forward and reverse-feed utility and decorative stitches.

 

Buttonhole foot with slide # 3A

Depending on the model, Buttonhole foot with slide # 3A determines the desired buttonhole length for identical buttonholes either via a sensor or manually.

 

Zipper foot # 4D

Thanks to its narrow, centrally positioned toe, Zipper foot # 4D can stitch very close to the zipper coils, allowing it to sew the zipper on neatly.

 

Free-arm slide-on table for more sewing space

The BERNINA Free-arm slide-on table offers greater comfort thanks to an increased sewing area, without affecting free-arm function when sewing.

 

Free-Hand System (FHS) / Presser foot lifter

The Free-Hand System (FHS) / Presser foot lifter lets you raise the presser foot and lower the feed dog with your knee. Recommended particularly when working with delicate fabrics.

 

Open embroidery foot # 20C

Open embroidery foot # 20C is ideal for embroidering with your sewing machine. The indentation in the sole of the presser foot allows it to glide smoothly over dense stitches.

 

Stylus for the 7 and 8 Series

The stylus for the 7 and 8 Series – ideal for working on the touch screens on BERNINA sewing and embroidery computers. Operate the touch screen by gently tapping it.

 

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Contact Us:

Phone: (613) 372-1972
Address: 4909 Hwy. 38
                Harrowsmith, Ontario
                K0 H 1V0


Hours
Monday - Closed
Tuesday - 9am-4pm
Wednesday - 9am-4pm
Thursday - 9am-4pm
Friday - 9am-4pm
Saturday - 9am-4pm
Sunday - Closed